Retailer headquartered in Freeport, Me.

L.L.BEAN

L.L.Bean (note the lack of spaces in the company name) was founded back in 1912 in Freeport, Maine as a company selling its own line of waterproof boots. The founder, Leon Leonwood Bean, gave his name to the enterprise. Right from the start, L.L.Bean focused on mail-order and sold from a circular he distributed and then from a catalog. Defects in the initial design led to 90% of the first boots sold being returned, and the company made good on its guarantee to replace them or give back the money paid.

L.L.Bean is an American retail company known for its outdoor gear and apparel. Here are some key points about L.L.Bean:

1. Founding and History: L.L.Bean was founded by Leon Leonwood Bean in 1912 in Freeport, Maine. The company’s initial claim to fame was the creation of the Bean Boot, also known as the Maine Hunting Shoe, which became popular for its rubber soles and waterproof design.
2. The Bean Boot: The Bean Boot, introduced in 1912, was L.L.Bean’s first product and remains one of its most iconic offerings. The boot’s design has changed very little since its inception, and it has become a symbol of the company.
3. Outdoor Gear and Apparel: L.L.Bean is widely recognized for its high-quality outdoor gear and apparel. The company offers a wide range of products, including clothing, footwear, outdoor equipment, and accessories for activities such as hiking, camping, fishing, and skiing.
4. Guaranteed Satisfaction: One of L.L.Bean’s distinguishing features is its satisfaction guarantee. The company has a generous return policy, and it is known for standing behind the quality of its products. The motto “100% Satisfaction Guaranteed” is a hallmark of L.L.Bean’s commitment to customer service.
5. Retail Stores: L.L.Bean operates retail stores across the United States, with its flagship store located in Freeport, Maine. The flagship store, known as the L.L.Bean Outdoor Discovery School, offers outdoor activities and clinics.
6. Catalog and Online Sales: L.L.Bean gained popularity through its catalog sales, which allowed customers to order products by mail. The company has also embraced online sales and has a robust e-commerce platform, making its products accessible to customers worldwide.
7. Corporate Responsibility: L.L.Bean has been involved in various environmental and conservation initiatives. The company emphasizes sustainable practices and has taken steps to reduce its environmental impact.
8. Family Ownership: L.L.Bean has remained a family-owned and privately held company since its founding. The Bean family has played a significant role in the company’s leadership and direction over the years.

L.L.Bean’s commitment to quality, customer satisfaction, and outdoor lifestyle has contributed to its enduring popularity. The company’s iconic products, particularly the Bean Boot, continue to be sought after by outdoor enthusiasts.