Nail polish brand

OPI

Opi (originally “Odontorium Products Inc.”) is a manufacturer of nail polish based in North Hollywood, California. One of Opi’s marketing coups was the introduction of a line of Legally Blonde 2 polishes, which featured in the film.

OPI, originally known as Odontorium Products Inc., is an American nail polish brand that is widely recognized for its high-quality and diverse range of nail lacquers. The company was founded in 1981 by George Schaeffer and has since become a prominent name in the beauty industry. The brand is known for its creative and often whimsical nail polish names, as well as its innovative and trend-setting nail color collections.

Key points about OPI:

1. Nail Products: OPI is best known for its nail polish products, which come in a vast array of colors and finishes. The brand also offers other nail care and beauty products, including nail treatments, base coats, topcoats, and nail care accessories.
2. Collections and Collaborations: OPI regularly releases themed collections inspired by fashion trends, seasons, and collaborations with celebrities or brands. The company has collaborated with notable figures and franchises in the beauty and fashion world.
3. Professional Use: OPI products are widely used by both professional nail technicians and individuals for at-home manicures. The brand is often featured in professional salons and spas around the world.
4. Global Presence: OPI has a global presence, and its products are sold in various countries. The brand’s popularity extends beyond its nail polishes to include other beauty and skincare products.
5. Acquisition by Coty: In 2010, OPI was acquired by Coty Inc., a multinational beauty company. The acquisition helped expand OPI’s global reach and market presence.
6. Innovation: OPI is known for its commitment to innovation in the nail care industry. The brand has introduced new technologies, such as long-lasting gel nail polish formulas, and has been a trendsetter in the world of nail fashion.

OPI’s extensive range of colors and its creative approach to nail polish names have contributed to its enduring popularity among consumers and professionals alike. The brand continues to release new collections that reflect current trends in fashion and beauty.